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Privacy Policy

General Trenders Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.generaltrenders.com

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
-We also use of "Binge UET Tracking Tag" - Binge is a division of Microsoft Corporation also known as Microsoft. We use the above stated device and tracking information, for the purpose of measuring marketing performance and improving user experience on our website and with our business. We also the information for the purpose of improving our marketing and adverting. We DO NOT use your personal identifiable information for this.
-It is important to us to be compliant with general date protection regulation, even with countries that are not in the European Union. Therefore we aim to be in full compliance in accordance with the laws stated in the GDPR. If you believe we don not comply with any aspect, or if you would like to ask a question about compliance and/or how use any information in the above stated, terms of use or overall privacy policy, please contact us at 'info@generaltrenders.com'


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers,Pay-PAL payment details, after pay details, shopify payment details or any other information from a payment provider that can be used on this website), email address, and phone number. We refer to this information as “Order Information”.
-We may also collect information regarding frequency of purchase, items purchased, quantity, time of purchase and amount of payment received.



When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
-We use this personal information to organise fulfillment of your items. This will regularly occur through third party partners, which includes our suppliers and shipping and logistics companies. We provide this information to our suppliers and third party partners so that they may provide you with products/services on our behalf. We only provide this information to the extent for us to necessary provide service to us a customer.
-The information we provides typically includes: your name, your shipping address and your billing address.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
-We may use the device information to improve our marketing campaigns, and to re-target customers such as yourself and/or customers with similar device information in the course of marketing.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
-If you would like to opt out of any other service that you believe we use your information with please contact us at "info@generaltrenders.com" and we will clarify your opt-in status and we will remove you as requested.


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
-By using our site, you confirm you are authorized to provide us with all information provided by you.


CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@generaltrenders.com or by mail using the details provided below:

General Trenders
[Re: Privacy Compliance Officer]
Clairmont Ave Melbourne Victoria AU 3204

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